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Friday, July 5, 2013

Homo Consommatus Aurora Fashion Week AW 2013


It would not be inappropriate to say that the best show of Aurora Fashion Week actually did not take place at all. As a matter of fact, it wasconsumed inside the four walls of a beautiful suite of W St Petersburg Hotel. And when I choose to say it was consumed, I am referring to the very soul of this brand - Homo Consommatus. Latin for ‘consuming person’, it is a unit of the contemporary society, whose main goal is to build up its wealth – the consuming society is nurturing the idea of inner comfort and is in need of a worthy package.
Designer Alexey Sorokin presents a Fall Winter collection inspired by occultism, namely the belief in secret doctrines and practices that are recognized neither by science nor religion and that requires some form of initiation. A form of resistance to rationalism that a lot has to say about Alexey’s constant critique to the loss of a genuine place in an increasingly globalized world, and that is concretized in a futuristic collection whose dominant tones are black and yellow, the most visible color contrast often used in warning signs.
The past spring summer collection was even better, with a clear palette and contrasting volumes and shapes. A collection that recalls the theme of double: while conformity triumphs, twins emerge as the ideal creature - natural clones, unique and typical at the same time.      

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