Design team/married couple Ankur and Priyanka Modi delivered a classic and wearable SS13 am:pm women’s wear collection at Willis Lifestyle India Fashion Week. Known for their well-tailored garments accented with traditional printing and embroidery methods, the Modis create elegant, timeless pieces that are both demure and fresh.
In the SS13 am:pm collection, Ankur and Priyanka Modi outfit their models in sweet collared dresses and tops that exemplify the company’s name—am:pm, or day to night. For every traditional shirt collar, the designer duo adds a surprising element: take, for instance, the white silk shirt with the black stripe down the breastbone, or the silver and white shirtdress that has a collar adorned with printed wings. Their collar work is not, however, limited to the traditional shirt collar style. Two of the looks feature jackets with high collars paired with floor-length skirts, each piece rendered in beautiful, and substantial textiles.
The most striking looks in the collection were two floor-length black ensembles. First, a belted vest paired with a white collar and maxi-length grid-patterned skirt that paired together recall the English countryside. And second, an all black silk dress, architectural in shape and featuring a printed image on the bodice. The look is both stunning and haunting for its perfect tailoring and gorgeous shape.
Every look in the SS13 am:pm collection feels current and charming. The couple’s signature craftsmanship and detailing rejuvenate the collar-centric looks of the past few seasons, and renew a sense of elegance to the ever-popular maxi skirt.
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